Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. 2. But it would be naive to think that many brands and advertisers arent also being driven by other factors, including a fear of being labeled racist and canceled. Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. Fathers Day is just around the corner so maybe you will see some realistic commercials this year but I doubt it. Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. Im talking about ads in which we could all really see ourselves. because thats racist.. . I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. We all get that the world is changing, that Americas demographics are changing. Yes! Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. Like the fact or not! You are spot on, except I do have to disagree about the Hispanic and other people of color not being represented well in advertising. I CANT STAND IT! Sure you might have a few exceptions here and there, but sometimes stereotypes are actually true. It has gotten so predictable now that if you see a white face in a commercial, it is almost automatic that the next face you will see is that of a black person. I completely agree with everything in the article. If you find it annoying, its because its not representative of reality. Spot on Elizabeth! Youre not going to see a straight white male in a commercial unless its to play an idiot with a lampshade on his head or if they need one to play a home intruder in a SimpliSafe commercial. I would agree, but Im kinda old and untrained for warfare against my country. White, yes. What youre seeing in many of these ads that are pushing the black person/actor to the forefront are the writers and directors who are predominantly black. LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. And WHY NOT a cat? THANK YOU for an amazing post, and for sharing your observations with us, as disquieting as they are. Hollywood has always loved the exoticso casting a Scottish actor as an Anglo-Saxon Englishmanthat was their kind of shtick. This is planned cultural change to foment divisionand it seems to be working well for them. If so, great. So many have been canceled, deplatformed, or branded as racists for speaking the truth that I think a vast majority are now scared to even engage in the discussion for fear of losing friends, jobs, their reputations, etc. But modern Disney is very different. Up or down, it seems to vary in concert with social signals sent by Facebook, the autocratic, data-collecting platform that has several times blocked my ads promoting this blog post and restricted my account for hate speech.. As is Jardiance Ron. Hes whiter than just about any white person you know. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. Its not about having the income to buy these nice things, but are these actually reflecting the priorities and choices of black Americans? And again, your comments about the roles blacks have in commercials were dead on. You get the drift. Whats racist is the over representation of minorities in tv now. Nope. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. being represented in advertising, or anywhere else in media, but when you focus ads on anything other than what youre trying to sell, youre hurting yourself. I just finished a rather long article about the Frankford School and their agendas. I totally agree and you would think that white people are completely ignorant of what is going on. This reckoning has forced companies, large and small, to contend with their own diversity, and many firms have identified that they are lacking. By watching TV commercials today you would think that 70 to 80% of the population are people of color. Im curious if people feel I am I wrong for stating this comment the way I did? Oh, Im afraid the NHL isnt just being picked on its own-goaling itself. Forced Diversity: Is It Really a Problem? - Exploring your mind Im waiting to see when the Sound of Music turns black and Maria Von Trapp evokes a black rapper. In advertising classes, we were taught that companies had certain markets/segments of the population to focus on, and to not waste money advertising dollars on markets where they werent selling. If many of us do, I wonder what their reaction would be. Yes, all races should be in commercials, (I never thought I was prejudiced Im beginning to wonder) but I look up at the TV during the commercials and I think Im living in Kenya! Good response posts too. Makes no sense. To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed. Im getting sick of TV in general. Personally, Im singling out these advertisers who are ignoring white America by falsely showing more gay & transgender people in a much larger percentage of America than it really it. He didnt portray Anglo-Saxon heroes very often. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. Wokeness is not fixing our world or ridding it of inequality; its lighting the fuse on a whole set of new problems, some of which look uncomfortably like our old ones. A grain based breakfast most certainly ISNT healthy. There is absolutely nothing fair about not using black men and black women as a family unit along with their children. At last, just recently, it seems that people are pushing back. Having the belief that you can constantly improve yourself and affect others more positively. And I believe most people feel the same. You dont have to be a Rhodes scholar to see the intention behind all of this. They are members of congress, secretaries of state, vice president of the US and even a black President of the US. The second reason is the more we insult and lampoon strong male role models, the more our children will suffer. I am a middle aged white woman. Dont allow our media to control who should or should not be placed on a pedestal. May be should be renamed critical replacement theory. I think they may be right up your alley. 'Forced Diversity' In Movies Is Not a Thing - But Here's Why Some The sad truth is, the spectre of slavery in Americas past is now merely a convenient tool used by one political party to drive a wedge between black people and white people. There is something very disturbing about the emasculated effeminate girl men being pushed in our society. I know that every generation makes the same claim, but it is only in recent times that we have reached the critical 100yr mark of the Federal Reserve Act being passed. unless he is placed beside a Nubian Goddess as his love interest or something. . Therefore, not only does the new definition fail to capture the full meaning of racism; the definition is itself an example of the anti-white racism being taught to our children.. The current state of race relations goes back to the 60s with LBJs civil rights Bill. Thank you for writing this article! For example, how often do you see a father and son interacting in a commercial. In fact, you rarely see an ad without a person of colour. And that the belief in a God or divine spark within is a total lie. blacks commit crime at higher rates All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. There is no war against white people. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) I think that job is pretty secure. Thank you for putting into words what has been bothering me for the last two years. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. Why do we constantly try and guess? And based on the overwhelmingly positive response to this blog post, I would say that there are (thank goodness) many more objective and fair-minded people out there than small, bitter, and confused people like you. Whay ever happened to hiring someone because they are the best person for the job? Deselecting these cookies may result in seeing advertising that is not as relevant to you. 25% Jewish? You make some good points, Don. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. What happened to nominating a movie because it was just a darned good movie? If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? Totally agree. Do you actually expect TV commercials to accurately represent life? Its great to have black people in commercials and shows and such but it is certainly not a representation of this country in terms of the amount of black people that are in commercials. Id love it if the black people I saw in TV adverts were representative of the blacks I see every day in real life; Id love it just as much if all races were portrayed fairly and equitably by the people who create todays TV commercials the ones who claim they champion equity but who in truth are using diversity as an excuse to marginalize white people. I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. By doing so you are only infuriating the general public. And lastly, the attack on white males in commercials has been going on for years. Published on February 05, 2021. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. I doubt either are accurate. Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. I dont see it, yet the advertising industry engages in constant self-flagellation over the lack of black workers. Staying silent is part of how we got here in the first place. Then again, we live in an age of extremes the very rich, the very poor and a rapidly shrinking middle. Youre not alone. Even a black president did not expiate the sin. No strong white young men in Star Wars? The folks behind these changes can print all the money they wishand have been able to do so since 1913. While Matthew Quint, director of the Center on Global Brand Leadership at Columbia Business School, agreed more diverse races and gender identities are appearing in advertising in general and. Diversity in Advertising: Avoid The Obvious 05/06/2021 - MediaPost Honestly, I dont see this getting any better. He seemed like a great person, but his take on women in business wasnt resounding, to say the least! Those forces are not invisible, just flying under the general radar. How dumb do they think the 70% of us are that make up America? The Oscars So White thing always makes me laugh the members of the Academy are complaining about the people they vote for. Today, long after the end of segregation, long after the Civil Rights Act, we still have black churches, black schools, black magazines, black television stations, and more. The only good Lia has done is prove without a doubt that males are stronger than females. I see them small as ignorant tools. factswhich the left say is RACISM and they hate facts: People of color & for that matter every individual needs to take responsibility for their own lives & stop blaming white America for their problems & hardships. The reason more white people dont speak up about issues like these is because they fear they will be labeled a racist!! In many ways, the need for diversity in advertising is a numbers game. . In major urban areas of the the United States, Canada, and possibly the UK, it is by far people of color that wreak havoc within the public sphere. I probably wont find it because, as you say, there are many forces at work here.
